We are building a grassroots swimming Academy whose values are based around skills technology and fun. Our pathway to future success amplifies The winning beliefs of our swimmers and sets them in a nurturing family environment where happiness is the key. Our aim is to give you the chance to receive cutting edge top quality swimming lessons & coaching. From learn to swim onwards we use the latest headset swim technology to speed up the swimmers learning journey. "We guarantee to have new learn to swim customers achieving their 5m ribbon. within 10 weeks".


Zinzan Brooke & Abbie Wood


All Blacks rugby legend Zinzan Brooke and Team GB Olympics swimmer Abbie Wood have got behind plans to turn the empty store at Lichfield Retail Park, on Eastern Avenue, into Swim House,
Abbie pictured above Taking time out of her training schedule ahead of traveling to Tokyo with Team GB for the Olympics.
The plans, being shaped by community interest company Swim House Lichfield
The Swim House will boast a dry training facility, rehab pool, physio access and a cafe space. A baby pool, a viewing gallery and Covid-safe changing rooms are among the other features of the centre, which Swim House Leisure expect to be the first of dozens to be established across the UK. 


Our Story

1 Year on ....

Ever since we got heavily involved with saving the Friary Grange, we have been determined to deal with the lack of available swimming time in Lichfield. Like many of us, caught by surprise when the 1st lockdown was announced a year ago, a Lichfield swim dad swim started looking for ways of keeping his daughters fitness up. He turned the garden and every spare mm into activity zones. To cut a long story short our friends nick named us Swim House.
The Dad, Neil, a hospitality designer of 30 years was suddenly out of work ....he researched the state of British swimming and identified a huge problem coming when we finally get back to some kind of new normal. Whilst we have amazing talent to celebrate like Adam Peaty, Luke Greenbank, and others there is not enough available swimming water in the UK to catch up with the missed swimming lessons. Swimming pools are uber expensive to create ,early estimates for the replacement friary grange are at circa £11.8 million. We set our selves a challenge to to deliver high quality swimming spaces for under £1 million. because he has had the time, Neil has spent every waking moment developing the Swim House concept. 

Photo Gallery


Baby & toddler programme 

Our regular weekday morning Baby & Toddler program is designed to develop water confidence, strength, co-ordination, and basic water skills.

Primary swim programme 

Swimming lessons for primary school aged children. Our swimmers follow the swim England Stages 1-7 often known as the back bone of the "learn to swim programme".

Learn to swim programme 

Little Sharks is a children's swim programme designed to give your child the best teaching in the area.

Junior "Diddy" programme (Squad 1) 

For the swimmers wishing to continue their journey past stage 7. Typically aimed at swimmers who are in a swimming club or want to gain the confidence to join a club.
Practice Diving , Stroke Technique & Turns . Levels 8 -10+  

Performance programme  (squad 2)

Age does not matter its all about ability. We have 72 places available in our subsidised squad programme. Swimmers wishing to join our programme come for a taster session to see if they like what we do. This also allows us to evaluate the swimmers ability so they are offered the correct training pod. As our non club swimmers progress to county , regional & national times we feed them into associated high calibre clubs


We are in conversation with local Tri legends Sam Coxon & Ian Dempsey. Together we are creating swim to bike sessions, and S&C incorporating Vasa swimming ergs and TRX. We are even talking about creating "Junior Tri sessions"

Masters Swim programme 

The masters swimming sessions are some of the most popular. Our focus is on technique, fitness and fun

Adult swimming lessons 

Every year, thousands of adults take swimming lessons across the UK. From learning to swim for the first time to developing technique while training for a triathlon or sporting challenge. Swim House offer a range of courses and lessons for adults. Pop in for a coffee and lets discuss what works for you.

Cafe / Restaurant

40 Seat restaurant. A great place for parents to meet and wait in comfort. This will be the home of our after school club which provides a space for homework, (we have a tutor as part of our team) a balanced meal followed by group exercise

Viewing Gallery 

24 high seats give our visitors an un-interrupted view of the pool. Collect a coffee from the mezzanine coffee point sit back and relax

Dry Pool Gym

The Dry pool gym is a swim specific HiiT workout space. We have 13 specific coaching zones. Dry pool revolves around the Vasa Swimming Erg (basically a rowing machine you can swim on) - The Vasa is the go-to piece of training kit for triathletes and serious swimmers

Retirement Village People Swim & Breakfast 

Join our weekday morning work out. Enjoy a low impact coach lead aerobic swimming session to improve your general fitness. Settle into the cafe after for a chat and a coffee.

Are you prepared to have a job you enjoy ?

If you tick at least 3 of these points we would like to hear from you 

1. Are you a team player?
2. Have you worked in hospitality ?
3. Can you swim ?
4. Do you like talking to people ?
5. Can you sing ?
6. Have you ever been on the stage ?
7. Can you dance ?
8. Do you enjoy socialising ?
9. Do you want a full time job?
10.Do you have children ?
11. Do you want a part time job?

Swim House Recruitment

Vulcan Road, Lichfield, WS13 6GB, United Kingdom



Our Facilities

Swimming Lessons & Coaching 

Swimming Pool 

Pools :- 3 Lane 25m, Rebab, Baby & Toddler , Learn to Swim

Dry Pool

80 sq m fitness studio - Ideal for land training & warm up 

Under water headsets 

All of our swimmers are fitted with under water headsets before they enter the water - The head sets speed up the learning to swim process.

Powered kick boards 

During out testing phase these kick boards put a smile on every swimmers face. 

Underwater Camera System

Instant video feed back on pool side speeds up our swimmers learning experience

Dive Blocks - slo mo technology 

Instant slow motion feed back allows us to fine tune racing starts

LED pacer technology 

LED tech in the floor and ceilings allows our more accomplished swimmers to work to pre established pace routines

Social Spaces

Restaurant & Cafe

40 seats serving food and drink from breakfast to early evening

Selfie Zones

A bit of fun "take a selfie with our featured celebrity athletes" 

Community wall

Become a Swim House celebrity By featuring a picture of your child, grandparent, dog , guinea pig on our community walls.  

Viewing Gallery 

Runs the whole length of the pool - "plenty of room to watch your child swim" Laptop and Phone charging points 

Outside seating 

10 outside spaces. 


"Uniting the movement"

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Vulcan Road, Lichfield,
WS13 6GB, United Kingdom


Email: neil@swimhouse.co.uk
Phone: 07976 246825


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